Typically businesses have various forecasting and cost estimation tools but their pricing and financial performance tools don’t accurately model their business processes costs or facilities usage.  As a result, they can’t visualize the "dynamics" behind margins changes or demands on cashflow caused by changing customer buying behaviour or the behaviours of their own staff.

Traditional Financials Performance statements provide only a static snapshot of costs on a periodic basic such as quarterly.  They do not reflect the dynamics of constantly changing environments within your day to day processes or organization units.   They do not necessarily pinpoint which processes need to be more closely managed and why. 

You want to know how much variance can occur in your revenue estimates due to sales cycles changing, or how delays in introducing certain process improvements within the rollout of a new product or service will impact your projected performance.